Luzsportwear
ACTIVEWEAR
Designed and produced in Italy, our sportswear is perfect for a classy and sophisticated lifestyle without compromises. Our commitment to excellence shines through in every detail of our products, which we designed and produce to bring out the best from all body types.
THE CREATIVE PROCESS
Creating sportswear is a journey which begins with inspiration and culminates in products that embody quality, sophistication and functionality.
Developed and implemented entirely in Italy, this process is a tribute to excellent craftsmanship and dedication to detail.
Each item is designed to enhance all female body types, providing comfort and support without compromise.
The result is sportswear that not only supports an active lifestyle but does so in a classy and stylish way.
Every item in our sportswear collection is a testament to our commitment to excellence, and our designs provide comfort and style for women as they face everyday challenges.
Analysing current trends in the women’s sportswear segment, researching consumer preferences and market gaps.
Defining the profile: women looking for top quality, sophisticated and functional sportswear items.
Brainstorming and creating mood boards that represent the style, colours and emotions we wish to convey.
First drafts for the various items: tops, shorts, leggings, sweatshirts.
Selecting premium quality, rigorously tested fabrics to guarantee safety, lightness, elasticity, breathability and quick drying.
Preparing the first prototypes of these items to test their comfort, support and fit on various female body types.
Getting feedback from testers and adjusting prototypes to further improve the designs and functionality.
Production in Italian laboratories with rigorous quality control at every stage of the process.
Quality control: every item is thoroughly tested to ensure that every detail meets our requirements of excellence.
Italian craftsmanship, quality materials with sophisticated design.
EXCELLENCE WITHOUT COMPROMISE
In our sportswear, style meets functionality and quality. We offer women’s sportswear items that enhance the physical shape and support an active and sophisticated lifestyle
